Biker with dust in eyes dealt with it
My
name is Björn. I am the creator
of Velodrom – the popular brand of bikers' glasses. This is how it happened.
The idea of designing special biker's glasses came to me after I had
myself become fed up with bad motorbike-glasses.
I was sick of dust in my eyes, terrified from too dark lenses and bad
side view, tortured by headaches caused by thick frames pinching under
the helmet, and plagued by chronic running eyes. A biker since 1975 (I bought my first motorbike at the age 16), I
had tried every model soldfrom really expensive High Street optician
models down to cheep stuff you might find at a petrol station. None of
these glasses cured the wretched terrors of discomfort and bad visibility.
Many of them didn't even look good.
Speaking with the Chinese
I didn't want to wear goggles all the time. I wanted glasses
that offered comfort and safety, and I wanted to look smart. So, in 1988
I finally decided to do something about the situation. I lived in Taiwan
at the time. Taiwan is one of the busiest centres of the world's sunglass
production. I took the opportunity to sit down with the manager of one
of the best companies in Taipei and discuss my problem (in Chinese of
course, as I was
fluent in those days).
The result is the Velodrom line of Biker Shades. My first model, in the picture above, is still around, dated but still popular with some. All frames are made
of flexible material.
From the beginning I used nylon, but I have since shifted to a new material called Grilamid TR-90 which has given new life to the development of sports glasses. Velodrom glasses are very durable.
No pain, but a lot of gain
The lenses of all Velodrom sunglasses are dark enough to shield off the
strongest sun, but still light enough to give acceptable visibility in
tunnels or dark avenues, in bad weather conditions or at dusk. Velodrom was, however, one of the first brands that offered yellow high-definition lenses as an alternative with all its frames. All lenses
offer 100 % UV-protection, of course.
There are no metal nose pieces or other sharp objects that could be dangerous.
I have taken into consideration the fact that the glasses are an important
part of the personal protection equipment.
No frills, just what bikers need
I want all the models to be modern classics
in their own right. Every new model that is taken into the collection
is developed and examined very thouroughly in tests and evaluations.
If a customer would lose or trash
his Velodroms, he can console himself with the fact that the price is "right" (imagine if he'd sat on his Ray-Bans).
2008 the development has taken another leap. We now offer the fitting of optical lenses in "Monaco". This is something we have worked for a long time.
Mr Velodrom
shades manager

Updated
May 15, 2010
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